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Apple Business Manager
Apple Business Manager (ABM) is Apple’s web portal that unifies Automated Device Enrollment (ADE) and Apps and Books. Connected to Codeproof MDM, ABM enables true zero-touch deployment for iPhone, iPad, Mac, and Apple TV with apps, settings, and security applied on first boot.
Why ABM + Codeproof?
- Zero-touch (ADE): Ship devices straight to users — enrollment and configuration run automatically at first boot.
- Supervision by default: Gain advanced restrictions and management on iOS/iPadOS when enrolled via ADE.
- Mandatory MDM: Make Codeproof non-removable during Setup Assistant and after enrollment (per profile).
- Apps and Books at scale: Purchase, assign, update, and revoke licenses, even if the App Store app is hidden.
- Managed Apple IDs & roles: Create IDs, delegate admin tasks, and enable SSO via federation.
- Locations: Segment licenses and management by site or department to match your org structure.
Automated Device Enrollment (ADE)
Automate MDM enrollment and simplify Setup Assistant. Newly purchased or wiped Mac, iPad, iPhone, and Apple TV enroll into Codeproof with the right settings, restrictions, certificates, Wi-Fi/VPN, and apps, no IT touch required.
With Codeproof, you can remove Setup Assistant steps, enforce supervision, and ensure devices land fully configured on first sign-in.
Auto-enroll on activation; apps and policies apply immediately.
Apps and Books (formerly VPP)
Purchase and assign App Store apps and books in bulk. With Codeproof, IT can target devices or users, push updates, and manage licenses, even when the App Store app is hidden.
Your organization retains ownership of licenses: revoke and reassign as teams change, across any supported country.
Federated Authentication
Link ABM to Microsoft Entra ID (formerly Azure AD) so users sign in with existing corporate credentials. Use federation for Managed Apple ID creation and single sign-on to Apple services.
Federation streamlines both user identification and device assignment.
Managed Apple IDs
Managed Apple IDs are owned by your organization. Admins can create them in bulk, reset passwords, and assign roles such as Administrator, Staff, Device Manager, Content Manager, and People Manager.
Create IDs manually or via federation with Microsoft Entra ID to automate provisioning.
Configure Locations
Segment app and book licenses by office or business unit. Delegate management to local admins while maintaining central oversight and reporting.
A default location is created automatically; add more anytime and edit as your org evolves.
Role Management
Delegate with precision. Roles control access to enrollment settings, locations, Apps and Books, People (IDs), and federation. For example, only Administrators or People Managers can configure federation or set default ID formats.
Activity Log
Track actions, status, and timestamps across ABM and MDM workflows. Visibility respects permissions; managers and admins see the right level of detail for their role.
How to set up ABM with Codeproof
- Sign up at business.apple.com and verify your domain.
- (Optional) Enable federation with Microsoft Entra ID for Managed Apple IDs.
- Add a new MDM server in ABM and upload the Codeproof public key or token as instructed.
- Assign devices (via Apple or reseller order numbers, or Apple Configurator for eligible existing devices).
- Create an ADE profile (supervision, non-removable MDM, Setup Assistant skip steps) and set it as default.
- Download your Apps and Books server token and upload it to Codeproof to sync licenses.
- Power on — devices enroll into Codeproof automatically and are ready to work.
Use our iOS/iPadOS enrollment guide for step-by-step instructions.
FAQs
Is Apple Business Manager free?
What does Apple Business Manager do?
How do I assign my Apple devices to ABM?
How do I add legacy Apple devices to ABM?
Which devices are supported?
What is supervision and do we get it automatically?
Can users remove MDM from Settings?
How do apps get assigned?
- Upload your Apps and Books server token to Codeproof.
- Purchase or approve free apps in ABM.
- Sync ABM with Codeproof to import apps and licenses.
- Assign apps to users or devices in Codeproof dashboard and set install policy.
Apps then install silently based on policy, even if the App Store app is hidden.
"Throughout my experience with Codeproof, it has worked flawlessly. Even more importantly, Codeproof support is unrivaled."
Working with Codeproof has been a relief, it allows our company to have control over software and devices and visibility to ensure our employees have the proper equipment to do their job each and every day.
We didn’t make a single compromise to get the protection we wanted and needed.
We have site phones that we need locked and tracked. We have recovered lost or stolen phones...and pushed new apps remotely.
The Codeproof platform not only assists in fleet management, it has made retrieving company property far more reliable.
Customer support is always accessible, and the team consistently goes out of their way to ensure the MDM platform meets all of our needs.
Codeproof had the right balance of easy individual device configuration and group-level settings, as well as an excellent support team and willingness to add new features to meet our needs, all at a competitive price.
Having our employees work in remote locations, Codeproof has really helped us manage our devices...They are very helpful and detailed when explaining thing.
Codeproof has made device management much easier than some larger MDM solutions. From the beginning of our trial Console, up to the present, we were able to easily contact the development team at Codeproof with any ideas for improvements.
With Codeproof, the first thing I noticed is that the UI is much more intuitive and simpler to navigate. I feel like there are as many, if not more, features available to me in Code Proof but they are a little easier to find.
Foundation is so grateful for the partnership with Codeproof and their willingness to support students and families in need of literacy resources. While our technical needs are likely less than that of other companies, we have found great value in the Codeproof product.
Codeproof has great customer support. If there is an issue, or if we need assistance with anything, they are very quick to respond and lend a hand.
Terrapin Pharmacy’s Executive Management and Technology Developers would be extremely likely to recommend Codeproof to others based upon the interactions we have had with the Codeproof team and the can-do culture within their organization.
Codeproof is a very comprehensive MDM product. We received great service at all times from their technicians when we had issues. They are continually working on improving the product with feedback from customers like us, so we can have better control of our remote equipment.
[An] upbeat, well-organized, and helpful company. Codeproof provided superior customer support during a time of uncertainty.
Codeproof has been an asset in maintaining security, control and reducing liability of our mobile devices by allowing us blanketed control of our mobile fleet at all times regardless of day and location. It will continue to be the foundation for our mobile security for now and the future. Their security options and scalability is priceless.
I chose Codeproof over other players in the market because it's simple and customizable dashboard caters to the needs of my business. Codeproof tries to find solutions and treats you as partners rather than just a customer.
I chose Codeproof for our internal MDM solutions over other options because the case study and utilization of the system were very understandable. It decreased our potential costs related to device investments while increasing device security and reducing operational costs.
